“The Hess Address” is a new quarterly feature on the Radio Oklahoma Ag Network designed to keep producers directly connected to Oklahoma State University leadership. In this series, Farm Director KC Sheperd sits down with OSU President Dr. Jim Hess to go beyond the headlines and discuss the real-world impact of higher education on rural Oklahoma. In this episode, President Hess opens up about the challenges of managing a snow-covered campus, unveils the ambitious “Code Calls” fundraising campaign, and explains why upgrading OSU’s agronomy research facilities is a critical legislative priority for the state’s wheat growers.